Search engine optimization or SEO is a combination of tools and techniques that work together to improve the ranking of the website by assessing the quality and quantity of website traffic that frequents your website from search engines organically. SEO aims at increasing your traffic without the use of paid advertisements but instead focuses on increasing your organic views and visitors.
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Technical SEO is the process of optimizing your website in order to make it load faster and easier to read for search engine crawlers. Search Engine Crawlers are sent out by search engines to understand your website and determine how many indexable items you have on your site. Indexable items are items the search engine crawlers ‘read’ to categorize your website and to allocate its ranking on search engines.
Technical SEO forms a part of On-page SEO however it is more focused on the structure and format of your website while On-page SEO looks at your content, navigation and user experience, but the two do overlap. Web Anatomy builds its websites in a way that coincides with the best techniques of search engine optimization in order to increase its performance and functionality as well as its SEO scores.
On-page search engine optimization is the method of analysing each website page and optimizing it so that it ranks higher on search engines as well as attracts more relevant site traffic. On-page SEO includes activities such as: using simple coding, writing quality content that includes the relevant keywords, easy site navigation, clear site map and optimizing your website to increase its speed.
An SEO agency usually begins all auditing with an On-page SEO audit. This is because it is the first step in understanding a website and provides tasks that will improve a website’s SEO in the shortest amount of time when compared to other audits. Other audits show long-term goals while On-page audits provide short term goals. Web Anatomy also begins its exploration of a website with an On-page SEO audit to form a basis of knowledge on the website. Once the On-page SEO audit is completed we move on to the other audits.
An SEO Audit is a series of checks and assessments carried out on your website in order to determine which of the SEO best practices are being met and which are in need of improvement.
Web Anatomy uses a combination of SEO Audits to get a full understanding of your website and how it is performing in the digital marketing world. We conduct On-Page, Content, Website, Technical and Off-site SEO Audits on your website, we then use this data collected to generate a comprehensive report on how well your website is performing against its competitors and what can be done to improve your SEO scores and search engine rankings.
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E-commerce Websites required more storage and performance to deliver the best experience to your online customer’s devices while they are searching for the right item.
Web Anatomy Specialize in WordPress but we are able to assist with most available CMS.
Web Anatomy Identifies optimization problems (within your specific digital channels and applications) and develops targeted problem-solving techniques within a variety of applications.